Artificial intelligence (AI) causes a mixture of marvel and fear. A machine's ability to perform a human function is certainly fascinating, but what if machines get so good that they displace the need for humans altogether? It's an understandable dread that conjures up dystopian visions, but only if you fail to see the technology's true potential. As AI takes on human qualities, its mission isn't to threaten, but rather to enhance. Through complex learning algorithms, contextual analysis and image recognition, AI does work that humans, prone to distraction and fatigue, cannot match in accuracy or frequency. AI spots trends and patterns way faster than humans with its seemingly infinite capacity to learn, analyze, recognize and recommend.